Google Ads & SEO Insights That Actually Work

Practical strategies, automation scripts, and data-driven frameworks from an agency team managing real ad spend every day.

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$13M+
Monthly Ad Spend Managed
9+
Years  Experience in SEO and Paid Advertising
1000+
Campaigns Optimized

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Google Ads
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Analytics

Performance Max: How to Measure Branded vs. Non-Branded Traffic

PMax campaigns blend branded and non-branded traffic together. Here's how to use Consumer Spotlight data to finally understand what you're actually paying for.

D

David Black

January 28, 2026

PPC Strategy

Auto-Pause Ads When Sites Go Down: Uptime Robot + Google Ads Integration

How to build a script that integrates Uptime Robot status checks to automatically pause and re-enable campaigns based on website availability.

D

David Black

January 14, 2026

Google Ads

Google Ads Scripts vs. Microsoft Advertising Scripts: Migration Guide

Thinking of porting your Google Ads scripts to Microsoft? Expect a 60-80% rewrite. Here's why, and how to approach the migration strategically.

D

David Black

January 7, 2026

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