Practical strategies, automation scripts, and data-driven frameworks from an agency team managing real ad spend every day.
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Google Ads
Thinking of porting your Google Ads scripts to Microsoft? Expect a 60-80% rewrite. Here's why, and how to approach the migration strategically.
PPC Strategy
How to build a script that integrates Uptime Robot status checks to automatically pause and re-enable campaigns based on website availability.
Automation
A step-by-step guide to creating a Slack alerting system that catches non-spending accounts, ad disapprovals, and budget anomalies in real time.
Analytics
PMax campaigns blend branded and non-branded traffic together. Here's how to use Consumer Spotlight data to finally understand what you're actually paying for.
SEO
Our agency audit framework reduces process time dramatically while maintaining the quality your clients expect. Here's the full breakdown.
Google Ads
Most advertisers set a monthly budget and hope for the best. Here's a systematic approach to weekday-adjusted pacing with automated anomaly alerts.
Automation
Stop wasting hours on manual campaign management across client accounts. Learn how to leverage Google Ads Scripts to automate bid adjustments, budget pacing, and anomaly detection — with real code examples your team can deploy today.