PPC Strategy

Auto-Pause Ads When Sites Go Down: Uptime Robot + Google Ads Integration

How to build a script that integrates Uptime Robot status checks to automatically pause and re-enable campaigns based on website availability.

TABLE OF CONTENTS

The Problem

When a client's website goes down, their ads keep running and burning budget on clicks that lead to error pages. This script solves that by checking site status before every ad impression cycle.