Automation

The Complete Guide to Google Ads Scripts for Agency Teams

Stop wasting hours on manual campaign management across client accounts. Learn how to leverage Google Ads Scripts to automate bid adjustments, budget pacing, and anomaly detection — with real code examples your team can deploy today.

TABLE OF CONTENTS

What Are Google Ads Scripts?

Google Ads Scripts let you programmatically control your Google Ads data using JavaScript. Think of them as lightweight automation tools that run directly inside the Google Ads interface — no external servers required.

Why Scripts Beat Manual Management

Manual campaign checks are a time sink that scales poorly. When you're managing a large portfolio of accounts, you simply can't catch every issue fast enough. Scripts run on schedule, never forget a check, and alert you the moment something goes wrong.