Google Ads Scripts vs. Microsoft Advertising Scripts: Migration Guide
Thinking of porting your Google Ads scripts to Microsoft? Expect a 60-80% rewrite. Here's why, and how to approach the migration strategically.
January 7, 2026
Founder & CEO
Digital Advertising & SEO Expert · Ready Set Search LLC
Google Ads
SEO Strategy
AI & Search
8+
Years of Experience
$30M+
Ad Spend Managed
15+
Google Ads Scripts Built
6+
Industries Served
"Startups and local businesses deserve the same caliber of strategy that Fortune 500 companies get."
About the Author
David Black is the Founder and CEO of Ready Set Search LLC, a performance marketing agency in Columbus, Ohio. With 8+ years of experience in SEM, SEO, Paid Social, and Web Analytics, he has led marketing programs at venture-backed startups, managed seven-figure monthly ad budgets at enterprise agencies, and built teams from the ground up.
Scaled Organic Traffic 100x
Built and grew an organic search program from 2,500 monthly visitors to over 250,000, proving that systematic SEO strategy compounds over time.
Full-Funnel Paid Search Expert
Managed seven-figure monthly ad budgets across Google, Bing, and social platforms with a track record of driving down CPAs while scaling spend.
Startup to Enterprise Experience
Led digital marketing at early-stage startups, scaled programs at high-growth companies, and managed enterprise accounts at top agencies before founding Ready Set Search.
Automation-First Approach
Builds custom Google Ads scripts, workflow automations, and internal tools so small teams can operate with the efficiency of much larger organizations.
Qualifications
B.S. Business Administration, Marketing
Ohio State University, Fisher College of Business
Google Ads Search Certified
Google Ads Display Certified
Google Ads Shopping Certified
Search (Google Ads and Microsoft Advertising)
Social (Meta Ads and LinkedIn Ads)
Bid and Budget Management Platforms (Search Ads 360)
Analytics (Google Analytics 4)
Google Tag Manager
Data Visualization (Looker Studio, Tableau)
SQL
CMS (Custom CMS, Webflow, Shopify, WordPress, Wix)
SEO Platforms (Moz, SEMRush, Ahrefs, Screaming Frog, Botify, Deep Crawl)
AI and Automation (Claude, Gemini, ChatGPT, n8n)