Founder & CEO

David Black

Digital Advertising & SEO Expert · Ready Set Search LLC

Google Ads

SEO Strategy

AI & Search

Years of Experience

$30M+

Ad Spend Managed

15+

Google Ads Scripts Built

Industries Served

"Startups and local businesses deserve the same caliber of strategy that Fortune 500 companies get."

About the Author

Background & Expertise

David Black is the Founder and CEO of Ready Set Search LLC, a performance marketing agency in Columbus, Ohio. With 8+ years of experience in SEM, SEO, Paid Social, and Web Analytics, he has led marketing programs at venture-backed startups, managed seven-figure monthly ad budgets at enterprise agencies, and built teams from the ground up.

Scaled Organic Traffic 100x

Built and grew an organic search program from 2,500 monthly visitors to over 250,000, proving that systematic SEO strategy compounds over time.

Full-Funnel Paid Search Expert

Managed seven-figure monthly ad budgets across Google, Bing, and social platforms with a track record of driving down CPAs while scaling spend.

Startup to Enterprise Experience

Led digital marketing at early-stage startups, scaled programs at high-growth companies, and managed enterprise accounts at top agencies before founding Ready Set Search.

Automation-First Approach

Builds custom Google Ads scripts, workflow automations, and internal tools so small teams can operate with the efficiency of much larger organizations.

Qualifications

Education & Certifications

Education

B.S. Business Administration, Marketing

Ohio State University, Fisher College of Business

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Certifications

Google Ads Search Certified

Google Ads Display Certified

Google Ads Shopping Certified

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Technical Proficiency

Search (Google Ads and Microsoft Advertising)

Social (Meta Ads and LinkedIn Ads)

Bid and Budget Management Platforms (Search Ads 360)

Analytics (Google Analytics 4)

Google Tag Manager

Data Visualization (Looker Studio, Tableau)

SQL

CMS (Custom CMS, Webflow, Shopify, WordPress, Wix)

SEO Platforms (Moz, SEMRush, Ahrefs, Screaming Frog, Botify, Deep Crawl)

AI and Automation (Claude, Gemini, ChatGPT, n8n)

Published Work

All Articles

The Complete Guide to Google Ads Scripts for Agency Teams

Stop wasting hours on manual campaign management across client accounts. Learn how to leverage Google Ads Scripts to automate bid adjustments, budget pacing, and anomaly detection — with real code examples your team can deploy today.

February 18, 2026

Why Your Google Ads Budget Pacing Is Broken (And How to Fix It)

Most advertisers set a monthly budget and hope for the best. Here's a systematic approach to weekday-adjusted pacing with automated anomaly alerts.

February 12, 2026

The 8-Module SEO Audit Framework That Cuts Your Time in Half

Our agency audit framework reduces process time dramatically while maintaining the quality your clients expect. Here's the full breakdown.

February 5, 2026

Performance Max: How to Measure Branded vs. Non-Branded Traffic

PMax campaigns blend branded and non-branded traffic together. Here's how to use Consumer Spotlight data to finally understand what you're actually paying for.

January 28, 2026

Building a Slack Alert System for Google Ads Accounts

A step-by-step guide to creating a Slack alerting system that catches non-spending accounts, ad disapprovals, and budget anomalies in real time.

January 20, 2026

Auto-Pause Ads When Sites Go Down: Uptime Robot + Google Ads Integration

How to build a script that integrates Uptime Robot status checks to automatically pause and re-enable campaigns based on website availability.

January 14, 2026